Air Canada, Canada’s largest airline and a leading global carrier, announced the appointment of Firas Al Osman as its inaugural Chief Digital Officer, effective September 9, 2024. This strategic move underscores the airline’s commitment to embracing digital innovation and enhancing the customer experience.
In his new role, Mr. Al Osman will spearhead the development and implementation of a comprehensive digital transformation strategy. This will encompass a range of initiatives, including optimizing the customer journey, driving operational efficiency, and fostering innovation across all areas of the business.
Mr. Al Osman joins Air Canada from a prominent professional services organization, bringing a wealth of experience in leading and executing large-scale digital transformation programs across various industries, including airlines, financial services, insurance, and healthcare. His expertise will be instrumental in accelerating Air Canada’s digital evolution and driving the airline’s strategic objectives.
Mark Nasr, Executive Vice President, Marketing & Digital and President, Aeroplan, expressed enthusiasm about Mr. Al Osman’s appointment, stating, “I am thrilled to welcome Firas to Air Canada and look forward to working with him on the exciting projects already underway at the airline to improve the customer experience and efficiency initiatives in our operations. As we continue to evolve in an increasingly digital world, Firas’s extensive experience in digital strategy, technology, and innovation will be accelerate our team’s efforts to deliver a superior customer experience and achieve our strategic goals.”
Air Canada’s commitment to digital transformation is evident in its ongoing efforts to provide a seamless and engaging experience across all customer and employee touchpoints. Mr. Al Osman’s appointment is a significant step towards achieving this goal and solidifying Air Canada’s position as a leader in digital innovation within the travel and loyalty industries.
About Air Canada:
Air Canada is Canada’s largest airline and a founding member of Star Alliance, the world’s most comprehensive air transportation network. It operates scheduled services to over 180 airports across six continents, including Canada, the United States, and international destinations. Air Canada holds a Four-Star ranking from Skytrax and is dedicated to achieving a net-zero emissions goal for all global operations by 2050.
