In a move signaling its commitment to digital innovation, Air Canada has appointed Firas Al Osman as its inaugural Chief Digital Officer. His appointment, effective September 9, 2024, marks a pivotal step in the airline’s digital transformation strategy.
Al Osman brings a wealth of experience in leading large-scale digital transformation initiatives across diverse sectors, including airlines, financial services, insurance, and healthcare. He joins Air Canada from a prominent professional services firm, where he honed his expertise in leveraging technology and digital strategy to drive positive change.
As Chief Digital Officer, Al Osman will spearhead the creation and execution of a comprehensive digital roadmap for Air Canada. His focus will be on enhancing the customer experience through digital channels, fostering innovation within the airline’s operations, and streamlining processes to improve efficiency and overall performance.
Mark Nasr, Executive Vice President, Marketing & Digital and President, Aeroplan, expressed enthusiasm about Al Osman’s appointment: “I am thrilled to welcome Firas to Air Canada and look forward to working with him on the exciting projects already underway at the airline to improve the customer experience and efficiency initiatives in our operations. As we continue to evolve in an increasingly digital world, Firas’s extensive experience in digital strategy, technology, and innovation will be accelerate our team’s efforts to deliver a superior customer experience and achieve our strategic goals.”
Air Canada’s appointment of a dedicated Chief Digital Officer underscores its commitment to embracing the digital landscape and providing a seamless and engaging experience for customers and employees alike. Al Osman’s expertise in digital strategy, coupled with his understanding of the airline industry, positions him as a key leader in driving Air Canada’s future success in the digital realm.
