Air Canada is taking to the skies to celebrate the legendary career of Vince Carter, as the Toronto Raptors prepare to retire his iconic number 15 jersey. In a unique tribute to the NBA Hall of Famer, known affectionately as “Air Canada” during his time with the Raptors, the airline has unveiled a special livery adorned with Carter’s silhouette, signature, and jersey number.
The livery, which will grace an Air Canada aircraft until the end of April 2025, serves as a powerful symbol of Carter’s impact on Canadian basketball. The aircraft’s undercarriage will also bear Carter’s name and number, allowing fans across the country to spot the plane as it soars through the skies. This tribute further strengthens the connection between Carter, the airline, and Canadian basketball, a bond that was forged during Carter’s seven seasons with the Raptors, playing in the arena sponsored by Air Canada.
“Everyone at Air Canada is beyond excited to celebrate Vince Carter’s trailblazing career,” shared Andy Shibata, Vice President, Brand at Air Canada. “As the national carrier, we’re proud of our long-standing support for Canada’s teams and exceptional athletes. Vince Carter’s legacy shows that in addition to his number taking its place in the rafters, it also is meant to fly.”
Carter expressed his deep gratitude for the tribute, acknowledging the significance of Toronto and Canada in his career. “The city of Toronto, and Canada as a whole, has meant so much to me throughout my career,” said Vince Carter. “I am deeply touched by this tribute from Air Canada and can’t wait to share the excitement with all the incredible fans across the country.”
The partnership between Air Canada and the Toronto Raptors extends beyond the special livery. The airline will also be actively involved in the jersey retirement ceremony on November 2nd, creating an unforgettable experience for fans. During the game, fans can expect to see virtual signage featuring Carter, an employee-led t-shirt toss, and a heartfelt tribute video.
Air Canada’s dedication to supporting Canadian teams and athletes is deeply rooted in their commitment to showcasing the best of Canada to the world. This partnership with Vince Carter perfectly embodies their commitment to celebrating excellence and diversity within Canadian sports.
“Like Raptors fans, we are incredibly excited to celebrate a pivotal moment in franchise history, and Air Canada is uniquely positioned to join us in providing Raptors fans an unforgettable experience to honour the basketball icon dubbed ‘Air Canada’,” said Jordan Vader, Senior Vice President, Global Partnerships, MLSE. “From the unveil of a first-of-its-kind livery to special branded activations during the jersey retirement game, we look forward to sharing these history-making moments with fans alongside Air Canada.”
The Air Canada Vince Carter livery is a fitting tribute to a basketball icon who has left an indelible mark on the sport. As the Raptors retire Carter’s number, Air Canada’s special livery will soar through the skies, reminding everyone of the legacy of “Air Canada” and his enduring impact on Canadian basketball.
