The Webby Award for Best Original Music is the third such accolade bestowed upon Kulfi Collective through its brand solution division, Supari Studios, making the agency the only Indian network to achieve this remarkable distinction. The winning campaign, created for Air India’s Republic Day celebration, epitomizes the exceptional standard of innovation and creativity that has become synonymous with the Indian advertising industry.
Nick Borenstein, General Manager of the Webby Awards, lauded Air India and Supari Studios for setting an unparalleled benchmark in the digital realm: “This award is a testament to the skill, ingenuity, and vision of its creators.”
Akshat Gupt, Co-Founder and Chief Creative Officer of Kulfi Collective, expressed immense gratitude for this prestigious recognition: “Winning three Webbys is an incredible achievement and a testament to the deep insight and creativity of our Kulfi Collective team. We are proud to represent India on the global stage and will continue to push the boundaries of culture and storytelling with our brand partners.”
Supari Studios, the award-winning content division of Kulfi Collective, has established itself as a formidable force in the industry, partnering with some of the world’s most influential brands, including Spotify, Netflix, Red Bull, Google, and OnePlus, among others. The studio’s expertise lies in crafting differentiated and scalable content that resonates deeply with the Gen-next audience, leveraging culture, conversations, and communities as its foundation.
Over the past 12 years, Supari Studios has collaborated on more than 500 projects, amassing over 2 billion views for its clients. The studio’s unique approach blends content with strategy, creativity, and technology, enabling brands to forge meaningful connections with their target audiences.
The Webby Awards serve as a beacon of excellence in the digital realm, recognizing the exceptional contributions of websites, mobile sites, videos, advertising, media and public relations initiatives, apps, and software. This year’s awards witnessed entries from all 50 US states and over 70 countries worldwide, underscoring the global reach and impact of the internet. The International Academy of Digital Arts and Sciences (IADAS) proudly presents the Webby Awards, celebrating the pioneers who are shaping the future of the digital landscape.
