AirAsia MOVE Teams Up with Ticketmelon to Transform the Event Booking Landscape in Southeast Asia
In a significant move to enhance the travel experience for event enthusiasts across Southeast Asia, AirAsia MOVE, the global ticketing platform for events and concerts available on the AirAsia MOVE app, has announced a strategic partnership with Ticketmelon, one of the region’s leading ticketing and event technology platforms.
This collaboration marks a major milestone in the travel and entertainment industry, seamlessly integrating Ticketmelon’s extensive inventory of over 300,000 tickets across ASEAN into the AirAsia MOVE app. Now, global travelers and event attendees can effortlessly book flights, accommodations, event tickets, and airport transfers – all within a single, user-friendly platform. This integration is poised to redefine the travel experience, making it smoother and more convenient than ever before.
The partnership was formally announced during a signing ceremony where MOVETIX was represented by CEO Hassan Choudhury, and Ticketmelon by its CEO Panupong Tejapaibul. The event was graced by notable attendees including Tony Fernandes, CEO of Capital A and Executive Chairman of MOVE Digital, Nadia Omer, CEO of AirAsia MOVE, Ravi Shankar, CMO of AirAsia MOVE, Teerarit Saubhayana, Commercial Director of Ticketmelon, and Som Puangladda, Marketing Lead of Ticketmelon.
This collaboration comes at a time when live event tourism is experiencing unprecedented growth. Sports tourism, in particular, is valued at a staggering USD 564.7 billion and is projected to nearly double to USD 1.33 trillion by 2032. Music tourism, too, is expected to generate an additional USD 13.8 billion, significantly increasing from its current valuation of USD 6.6 billion.
Tony Fernandes, CEO of Capital A and Executive Chairman of MOVE Digital, expressed his excitement about the partnership, stating, “We want to make everyone’s dreams of attending any event or concert, wherever in Asean, into a reality, and make it as affordable as possible. AirAsia MOVE, our OTA platform is not just about booking hotels and flights, but about giving you experiences that you have never dreamt of. We look forward to working closely with the Ticketmelon team, and I would like to thank them for doing an incredible job so far, and for giving AirAsia MOVE the trust to deliver for them.”
Hassan Choudhury, CEO of MOVETIX by AirAsia MOVE, emphasized the strategic importance of this partnership, saying, “We are in very exciting times, especially driven by the region’s young, dynamic population and increasing disposable income who are part of a growing global fanbase who will spend to travel to iconic live events such as sports and concerts. With the integration of Ticketmelon’s event listings into AirAsia MOVE, travellers will have unprecedented access to a wide range of concerts, festivals, and events, making it more convenient than ever to plan their entire trip in one place. We look forward to working hand-in-hand with Ticketmelon and leverage each other’s strengths to bring the best of live events to the region.”
Panupong Tejapaibul, CEO of Ticketmelon, echoed the sentiment of growth and collaboration, adding, “We’ve witnessed tremendous growth in the events sector across the region, with Ticketmelon emerging as a key hub for music and entertainment events. This partnership with AirAsia MOVE marks another significant milestone for us, as two leading regional companies come together to elevate the experience of music and event tourism. The exponential growth potential of this industry is clear, and we’re excited to combine our strengths with AirAsia MOVE to offer an unparalleled experience for event-goers across ASEAN. Through this partnership, Ticketmelon will gain access to AirAsia MOVE’s large and engaged user base, enabling them to tap into new markets and demographics. Meanwhile, AirAsia MOVE continues to expand its offerings, solidifying its position as Asean’s favourite travel companion by being the go-to platform for all travel-related needs in the region.”
With this integration, users can expect a more comprehensive travel experience, whether they are planning a weekend getaway to attend a music festival or organizing a trip to catch a major sporting event. The future of travel and event booking in Southeast Asia has never looked brighter.
