AirAsia, a prominent budget airline and part of the AirAsia Group, has teamed up with Prodege, a leading marketing and insights platform powered by top loyalty programs. This strategic partnership is set to revolutionize the travel rewards landscape for AirAsia members. Through this collaboration, AirAsia members will gain access to an exciting array of opportunities to earn AirAsia points by participating in engaging activities. These activities include playing mobile games, taking part in surveys, and availing exclusive promotions offered by Prodege’s advertisers. This initiative encourages members to visit Play for Points to immediately start accumulating rewards.
This announcement comes on the heels of Prodege’s remarkable growth within the global mobile gaming market. The company recently reported a substantial 30% increase in clients and boasts a mobile gaming user base that is a staggering 250% larger than the industry average. Prodege has also witnessed a threefold increase in monthly active users on its reward platforms. The company plans to further expand its reach by increasing its user acquisition budget tenfold by the year’s end. Simultaneously, Prodege is bolstering its sales team by making key appointments in the Asia-Pacific and European regions.
Nicole Tan, Head of AirAsia rewards, expressed enthusiasm about the partnership, stating, “Our partnership with Prodege marks another exciting chapter in our dedication to providing a wide array of exceptional services and offerings for AirAsia members worldwide. This collaboration is set to further enhance our user engagement by introducing fun and interactive ways for earning AirAsia points. By integrating everyday activities with travel rewards, we’re enriching our loyalty program, delivering an immersive journey that offers even greater opportunities for our members to earn and enjoy their rewards.”
Joe DeTuno, Chief Content Officer at Prodege, echoed the sentiment, emphasizing the benefits for both parties. He stated, “Our partnership with AirAsia rewards is a tremendous opportunity for Prodege to continue to expand our engagement with a vast audience of loyal travelers. We’re excited to offer travelers a diverse range of activities to earn miles or points while interacting with top brands. This partnership enhances our commitment to developing innovative solutions that enhance customer loyalty and bring advertisers closer to their target audiences.”
Prodege has a substantial global user base, encompassing platforms like Swagbucks, MyPoints, UPromise, CouponCause, Tada, and Ysense. These platforms have collectively facilitated over $2.35 billion in rewards for users participating in various online and offline activities.
Since its inception in December 2010 as a simple airline loyalty scheme, AirAsia rewards has undergone a remarkable transformation, evolving into a comprehensive travel and lifestyle rewards platform. This evolution has expanded its offerings to include numerous earning and redemption options beyond mere flight bookings, providing members with greater flexibility and rewards opportunities.
