AirAsia has taken to the skies with a new and vibrant look, unveiling a ‘Love, Singapore’ aircraft livery in collaboration with the Singapore Tourism Board (STB), Gardens by the Bay, and Mandai Wildlife Group. This eye-catching initiative is part of a larger campaign aimed at boosting tourism to Singapore from neighboring countries like Malaysia, Thailand, and Indonesia, especially during the popular year-end travel period.
The Airbus A320 proudly showcases the captivating beauty of Singapore’s renowned landmarks. Its livery is adorned with vibrant depictions of the visually stunning Gardens by the Bay and the captivating wildlife parks managed by Mandai Wildlife Group, including the Singapore Zoo and Bird Paradise. Adding a touch of playful charm is Merli, a spirited mascot based on the iconic Merlion, prominently featured on the aircraft. This design serves as a visual invitation to regional travelers, encouraging them to explore the rich and multifaceted attractions Singapore has to offer.
Terrence Voon, Executive Director, Southeast Asia of Singapore Tourism Board, expressed enthusiasm for the partnership, stating, “We are delighted to partner AirAsia and our tourism stakeholders, to bring Singapore’s offerings to life in our regional skies. Our exciting lineup of events and experiences will give travellers plenty of reasons to visit or revisit Singapore this year, and we encourage them to take advantage of the great deals that will launch with the “Love, Singapore” aircraft livery to book their next holiday to Singapore.”
Dato’ Captain Fareh Mazputra, Managing Director of AirAsia Malaysia, highlighted the significance of the partnership, stating, “We are proud to partner with the Singapore Tourism Board, especially as we mark 20 years of operations in Singapore this year. Currently, we operate 286 flights weekly in and out of Singapore from Malaysia alone. The Kuala Lumpur-Singapore route, being the world’s busiest, is vital for boosting tourism and this partnership is a perfect opportunity to leverage our extensive flight network to strengthen our ties between the neighboring countries.”
Addison Goh, Senior Director of Business Development, Gardens by the Bay, expressed the organization’s honor to be featured in the collaboration, stating, “Gardens by the Bay is honored to be featured in this collaboration between AirAsia and Singapore Tourism Board. As a horticultural show garden that was most recently voted the top attraction in Asia and eighth best attraction in the world in TripAdvisor’s 2024 Traveller’s Choice Awards, our chief mission is to spread our love for the plant world in new and creative ways to reach out to a broad audience beyond just nature lovers. There is so much that we have to offer visitors to Singapore, and we are excited to be able to share what we do with travellers from around the region.”
Jean Choi, Chief Sales and Marketing Officer, Mandai Wildlife Group, echoed the excitement for the partnership, stating, “We are excited to bring the magic of our wildlife parks to the skies, and in a truly unique way. With ever-evolving experiences from close animal encounters to seasonal events like Night Safari’s 30th Anniversary, there’s always something new to explore in our parks. As part of the “Love, Singapore” campaign, AirAsia customers booking flights to Singapore can enjoy a special promotion on park admissions or take advantage of our value-packed ParkHopper bundle where you can access four parks for the price of two. It’s a perfect time to visit Singapore and immerse in meaningful wildlife experiences.”
To celebrate the launch of its ‘Love, Singapore’ livery, AirAsia is offering special promotional fares starting at RM78 all-inclusive, one-way. These fares are available for flights connecting Singapore with Penang, Kuala Lumpur, Langkawi, Kuching, Ipoh, and Kota Kinabalu. Travelers can book these discounted fares via the AirAsia MOVE app (previously known as the airasia Superapp) and airasia.com starting today until 30 August 2024. The eligible travel period begins now and extends through 30 June 2025.
AirAsia currently provides 10 direct flight routes from cities like Kuala Lumpur, Penang, Ipoh, Langkawi, Kuching, Kota Kinabalu, Jakarta, Bali, Bangkok, and Phuket to Singapore. This partnership exemplifies AirAsia’s commitment to bolstering tourism and strengthening regional connections, offering travelers a unique opportunity to explore the diverse attractions Singapore has to offer.
