airBaltic has consistently embraced AI, integrating various capabilities into its workflows to enhance efficiency and optimize operations. The PROS Dynamic Ancillary Pricing solution exemplifies this commitment, delivering tangible results and driving measurable growth. The technology automates and refines the pricing for seat assignments on airBaltic’s website, significantly reducing the need for manual intervention and decreasing the likelihood of pricing errors. Since implementing this solution, airBaltic has seen substantial improvements in its operations. The airline currently serves over 130 routes from Riga, Tallinn, Vilnius, and Tampere, connecting to a vast network of destinations across Europe, the Middle East, North Africa, and the Caucasus region. Eva Plakane, SVP Revenue Management of airBaltic, expressed the company’s belief that AI is essential in today’s modern business world and highlighted the significant role it plays in enhancing efficiency and optimizing operations. She also acknowledged the collaboration with PROS and expressed gratitude for the recognition of their successful project. Surain Adyanthaya, President, Travel, PROS, commended airBaltic’s forward-thinking approach and emphasized the transformative outcomes achieved through their use of AI-powered Dynamic Ancillary pricing. He congratulated airBaltic on this well-deserved recognition and looked forward to continued collaboration in driving industry-leading advancements that drive revenue and continued value creation.
airBaltic Wins AI Innovator Award for Dynamic Ancillary Pricing
