Airlines Profiting from Cobranded Loyalty Credit Cards

Major airlines, including , , and , heavily emphasize customer-focused loyalty programs to retain travelers. A key element of these programs are cobranded airline credit cards, which allow customers to earn loyalty points and miles on everyday purchases. Airlines profit significantly by selling these loyalty points in bulk, as credit card companies are eager to secure lucrative partnerships with airlines.

Traditionally, airlines offer a suite of cobranded credit cards through a single banking partner, with annual fees ranging from zero to over $500. This set of cards mirrors the offerings of other legacy carriers in the US market, with each card targeting a specific demographic. The top-tier card is the carrier’s Executive World Elite Mastercard, which provides the most rewards.

The Aviator World Elite Silver Mastercard is unique, requiring a $199 annual fee and prioritizing status for cardholders. The AAdvantage Aviator World Elite Mastercard has a no-fee option but offers minimal accrual benefits, earning only 1 mile per $2 spent.

When the two airlines merged, American inherited US Airways’ agreement with Barclays and converted US Airways credit cards into AAdvantage Aviator cards. While the airline prioritizes its Citibank cards, it still offers popular Aviator cards.

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