In a move to bolster key sectors in the United Arab Emirates, the Ajman Tourism Development Department (ATDD) has signed a strategic sponsorship agreement with Etihad Water and Electricity. This collaboration signifies a commitment to fostering mutual growth and development through a shared dedication to community engagement and tourism initiatives.
The partnership will see Etihad Water and Electricity supporting a diverse range of community and tourism events. This will include sponsoring exciting sports competitions, captivating tourism events, and engaging community activities designed to attract visitors and residents alike. By promoting Ajman as a leading tourist destination in the region, the agreement aims to attract a wider audience and solidify its reputation as a vibrant hub for both tourism and leisure.
Beyond event sponsorship, this collaboration emphasizes the importance of knowledge exchange and resource sharing between the two organizations. This will ensure the success of events through effective coordination and the leveraging of combined expertise. The partnership also represents a significant opportunity for Etihad Water and Electricity to amplify its institutional presence. Through this collaboration, Etihad Water and Electricity will promote its vital services and initiatives that benefit the Ajman community and its visitors.
The agreement was formally signed by H.E. Mahmood Khaleel Alhashmi, Director-General of the ATDD, and H.E. Yousif Ahmed Al Ali, CEO of Etihad Water and Electricity, in the presence of senior officials from both organizations.
H.E. Yousif Ahmed Al Ali expressed his enthusiasm for the partnership, stating that it holds immense potential to boost community engagement and drive growth within both the sports and tourism sectors through the sponsorship of various events. He highlighted the collaboration’s role in facilitating joint efforts to promote community initiatives, with Etihad Water and Electricity playing a crucial role in ensuring broad national exposure through their promotional channels.
This strategic alliance is expected to significantly contribute to Ajman’s thriving tourism sector and foster a stronger sense of community engagement throughout the region. The collaboration between Ajman Tourism and Etihad Water and Electricity exemplifies a shared commitment to driving sustainable growth and creating enriching experiences for residents and visitors alike.
