## Alaska Airlines Takes Flight with Premium Products and West Coast Flair
Alaska Airlines is raising the bar on passenger satisfaction with a new collection of premium products designed to elevate the travel experience. Embracing the spirit of the West Coast, these offerings debuting this fall infuse a touch of luxury and regional authenticity into every flight.
Savor the Flavor of the Pacific Northwest in the Sky
Alaska Airlines is partnering with well-known local brands to create a unique in-flight experience. Starting November 20, passengers can indulge in the Lagunitas Hoppy Refresher, a non-alcoholic sparkling water infused with hops for a refreshing, citrusy taste. This innovative beverage caters to health-conscious travelers and craft beverage enthusiasts seeking a flavorful alternative at 35,000 feet. Alaska Airlines is the first major U.S. airline to offer this beverage, showcasing its commitment to innovation. The Hoppy Refresher will be complimentary for First Class and Premium Class passengers, while those in the Main Cabin can enjoy it with a purchase.
For those seeking a more sophisticated in-flight experience, Alaska Airlines introduces the Straightaway Nitro Espresso Martini. This ready-to-serve cocktail, crafted with smooth Stumptown Coffee Roasters’ espresso, adds a touch of elegance to the skies. These new beverage offerings are a testament to Alaska Airlines’ commitment to providing unique and flavorful choices for every traveler.
Comfort and Style Take Flight
Alaska Airlines is also partnering with renowned Seattle-based outdoor outfitter Filson to elevate comfort in First Class. The new Filson blanket is crafted from soft, durable fabrics, ensuring passengers stay warm and cozy on long-haul flights. The blanket’s design reflects Filson’s commitment to quality and attention to detail, making it a must-have accessory for any discerning traveler.
Premium Self-Care for a Refreshed Journey
To enhance the overall travel experience, Alaska Airlines is introducing Salt & Stone self-care products on its flights and in its lounges. These high-performance soaps and lotions feature invigorating scents like Italian Bergamot, grapefruit, and orange blossom, combined with grounding notes of vetiver and amber. Available in all Alaska Lounges and onboard restrooms, these products offer travelers a moment of relaxation and rejuvenation throughout their journey.
A Gradual Rollout for a Complete Premium Experience
The new premium offerings will be rolled out across Alaska Airlines flights in stages. The Lagunitas Hoppy Refresher and the Straightaway Nitro Espresso Martini will be available fleet-wide starting November 20, ensuring that passengers on all routes can enjoy these innovative beverages. The new First Class Filson Blanket will debut on select long-haul and coast-to-coast routes beginning in early December, and the Salt & Stone products will be available starting in the new year.
A Commitment to Culinary Excellence and Regional Partnerships
Beyond these new amenities, Alaska Airlines is dedicated to offering a premium culinary experience. The airline’s updated pre-order program allows passengers to select from a variety of chef-curated dishes made with fresh, locally sourced ingredients. Hot meals are now available for pre-order on flights over 1,100 miles, providing travelers with more options than ever before. By partnering with local brands and focusing on quality ingredients, Alaska Airlines is creating a truly elevated dining experience at 35,000 feet.
A Commitment to Regional Excellence and Customer Satisfaction
These new initiatives are a testament to Alaska Airlines’ dedication to creating a travel experience that reflects the West Coast’s unique culture and craftsmanship. By partnering with local brands, the airline brings a piece of the region’s lifestyle to passengers traveling across the country and around the world. As a member of the oneworld Alliance, Alaska Airlines offers service to over 140 destinations across North America, Central America, Asia, and the Pacific. With the recent acquisition of Hawaiian Airlines, the airline continues to expand its network, providing travelers with even more options for connecting to destinations worldwide.
