In line with its ongoing commitment to sustainable air travel, Alaska Airlines has introduced a new initiative empowering guests to proactively lessen the environmental impact of their journeys. Guests now have the option to purchase Sustainable Aviation Fuel (SAF) credits during the booking process on alaskaair.com. These credits are calculated based on the carbon emissions associated with the flight, aligning with the International Air Transport Association’s (IATA) Recommended Practice 1726. By selecting a contribution equivalent to 5%, 10%, or 20% of their carbon footprint, guests can support SAF, a certified fuel endorsed by IATA that has the potential to reduce carbon emissions by 80% or more on a lifecycle basis. Mileage Plan members who opt for SAF credits will once again be eligible to earn elite-qualifying miles (EQMs) for their contributions, providing a sustainability-driven pathway to elite status. Alaska stands as the first U.S. airline to establish a direct connection between guest involvement in SAF initiatives and elite status attainment. This new feature seamlessly integrates with other trip add-ons in the booking process, driven by climate technology company CHOOOSE. Leveraging parameters such as aircraft fuel consumption, flight path, seat configuration, cabin class, and load factors sourced directly from Alaska’s operational data, guests can offset their flight emissions by supporting Sustainable Aviation Fuel (SAF) through alaskaair.chooose.today. Alaska’s sustainability strategy revolves around care – for its guests, employees, the communities it serves, and the planet we inhabit. The airline is committed to both immediate actions and long-term investments aimed at reducing carbon emissions, minimizing waste, and preserving local ecosystems. Since 2010, Alaska has collaborated with a coalition of partners to foster the growth of the SAF market. These efforts include initiatives with Microsoft and other firms to offset employee business travel, collaborations with universities and researchers to leverage cutting-edge knowledge, and advocacy for public policies that promote SAF advancement.
Alaska Airlines Empowers Guests to Reduce Travel Footprint with Sustainable Aviation Fuel Credits
