Aldi has once again proven its reign as the UK’s most budget-friendly supermarket. For the 12th month in a row, the German discount brand has been named the cheapest supermarket by consumer magazine Which?, beating out every competitor, including Lidl, Waitrose, and the ‘big four’ – Tesco, Asda, Sainsbury’s, and Morrisons. This consistent dominance highlights Aldi’s dedication to providing value for money and its ability to offer significantly lower prices compared to its rivals.
According to Which?’s latest price comparison, shoppers could have saved a substantial £122.92 by switching from Waitrose to Aldi in October. Similarly, those swapping from Tesco could have pocketed an extra £53.72 for the same basket of 62 goods purchased weekly.
The price gap between Aldi and its competitors is substantial. Aldi’s average basket cost just £111.62, while Lidl, its closest rival, came in at £112.33. Tesco, on the other hand, charged £122.26 with a Clubcard or £125.09 without one. Asda’s shoppers would pay £125.26 for the same goods, while Sainsbury’s shoppers with a Nectar card would spend £125.93. Morrisons shoppers with a More card would pay £128.96, and those without would face a higher price tag of £139.95. Sainsbury’s shoppers without a Nectar card would pay £130.79.
Aldi’s consistently low prices mean shoppers who ditch the other supermarkets could potentially save an average of £1,475 over the course of a year. This impressive figure underscores the significant savings potential that Aldi offers compared to its competitors.
An Aldi spokesperson stated, “Aldi has just been named Britain’s cheapest supermarket for the 12th month in a row – with an average basket of weekly shopping costing £30.73 less than at Waitrose. Not only is Aldi the only supermarket to ever achieve this milestone, but the discount retailer has also reached this goal for the second time, putting it streets ahead of the competition. In fact, shoppers could have saved up to £1,475 on average by shopping at Aldi over the last 12 months.”
The savings extend even to those who utilize loyalty cards like Nectar and Clubcard. Which? included loyalty prices in its monthly Cheapest Supermarket price comparison, demonstrating that Sainsbury’s remained £14.27 more expensive than Aldi, while Tesco was £10.60 pricier. Even with the Lidl Plus app offering discounts, shoppers would still have saved money by choosing Aldi in October.
Aldi’s consistent reign as the cheapest supermarket in the UK is a testament to its commitment to affordability and its ability to offer quality products at competitive prices. With the current cost of living crisis, shoppers are seeking value for money more than ever, and Aldi is providing a solution that can help them stretch their budgets further.
