In a time of rising food prices, finding the best deals is more important than ever. That’s why Which?, a consumer champion organization, has revealed the cheapest supermarket in the UK for September 2024: Aldi.
To reach their conclusion, Which? purchased 59 essential items from major supermarkets, including Aldi, Lidl, Asda, Tesco, Sainsbury’s, Waitrose, Ocado, and Morrisons. The comparison included both branded and non-branded items, ensuring fairness in the analysis. Special offers and loyalty schemes were also factored into the results, though multibuys were excluded.
Aldi emerged as the clear winner, with a total cost of £102.68 for the 52 items. This marked a significant victory, edging out Lidl by a small margin of £1.18. On the other end of the spectrum, Waitrose proved to be the most expensive supermarket, with the same 52 items totaling £130.37 – a whopping £27.69 more than Aldi.
Ele Clark, retail editor at Which?, highlighted the impact of these findings: “Our latest monthly analysis once again sees Aldi crowned as the UK’s cheapest supermarket. Given the ongoing strain of high food prices on household budgets, it’s understandable many people are choosing discounters to cut costs.” Clark also pointed out the potential savings for shoppers: “By switching supermarkets, consumers could save 21 percent, highlighting the advantages of shopping around.”
The analysis also shed light on the impact of loyalty schemes. Tesco Clubcard members could pay on average £112.96, while those without a Clubcard would pay slightly more at £113.35. Similarly, Sainsbury’s customers with a Nectar card saw an average cost of £113.79, compared to £119.19 for those without.
Aldi’s victory in September follows their success in August, where they were also named the cheapest supermarket. This consistent performance underscores their commitment to offering competitive prices to shoppers. It also highlights the growing trend of consumers seeking value for money amidst rising costs. As the cost of living continues to be a major concern, it’s likely that these findings will continue to influence shoppers’ choices in the coming months.
