In the ongoing battle for Britain’s grocery crown, Aldi has emerged victorious once again. A recent analysis by consumer magazine Which? has revealed that Aldi is the cheapest supermarket in the UK, outpacing even Lidl by a mere few pence. The research, conducted in October, highlights the significant savings shoppers can make by switching to budget supermarkets.
The study compared the price of a typical weekly shopping basket containing 62 food and drink items. At Aldi, the basket cost a mere £111.66, while Morrisons shoppers, even with their More Card loyalty program, found themselves paying £128.96 – a whopping £17.30 more for the same goods. This price difference translates into a substantial annual savings of £899.60 for shoppers who switch to Aldi for their weekly groceries.
Morrisons shoppers without a More Card face an even greater disparity, paying £18.39 more per weekly shop, totaling £956.28 over the course of a year.
The analysis also compared prices at Tesco, where shoppers with a Clubcard paid an average of £122.26, while those without the loyalty card paid £125.09. Although Tesco shoppers with a Clubcard still pay more than Aldi, the difference is less significant, amounting to £10.66 per weekly shop or £551.20 over the year.
Sainsbury’s shoppers, despite using their Nectar card, faced an average cost of £125.93 for the basket of items, which is still higher than both Aldi and Asda (£125.26). Without a Nectar card, the same items at Sainsbury’s cost £130.79.
The stark differences in pricing highlight the substantial savings that consumers can make by simply switching supermarkets. Harry Rose, Editor of Which? magazine, emphasized this point, stating, “Our latest monthly analysis once again sees Aldi crowned as the UK’s cheapest supermarket. In the lead up to the festive season, people are looking to cut costs where they can. Our analysis shows that by switching supermarkets consumers could save 22%, highlighting the advantages of shopping around where possible.”
