Have you ever wondered why all Aldi stores look the same, or maybe you’re still scratching your head about how the supermarket keeps prices so low? You’re not alone! Many shoppers are curious about Aldi’s unique approach to grocery shopping, and one insider has revealed all about the supermarket. Ricardo Sealey, an Aldi store manager at Nuneaton, has answered the most frequently asked questions he gets about Britain’s fourth-largest supermarket. In particular, what does the red label sticker mean?
Walking into a different Aldi store might give you a sense of déjà vu, but there is a clever reason for this. Sealey said: “Aldi stores have been specially designed to make the store run as quickly and cheaply as possible, by having a smaller store layout than traditional full-price supermarkets. This is to reduce running costs and use fewer aisles to make the most of in-store space. “We also want to ensure a consistent shopping experience for all customers, so each store deliberately follows a similar layout meaning shoppers will always find the familiar ‘Super 6’ promotional section upon entering. “For example – making it easier for customers to find what they’re looking for.”
A common question customers ask is about Aldi’s famous Specialbuys, with many shoppers curious as to whether they can find different Specialbuys by visiting other stores in the area. The store manager added: “The simple answer to this is ‘no.’ Aldi’s Specialbuys are released every Thursday and Sunday and are exclusively available in our stores, but everyone can purchase the same unique products no matter where they are in the UK. “Our Specialbuys change with the seasons, with products spanning DIY, toys, beauty, gardening and much more.”
You might have noticed that Aldi store colleagues can be found stocking shelves throughout the day, rather than when the store is closed. Sealey explained: “To help things run smoothly, all Aldi colleagues are trained to help in roles across the store, from moving stock to scanning groceries. “This is just one of Aldi’s clever ways to ensure the store teams are streamlined, prices remain low for customers, and shoppers can always find their favourite Aldi buys in-store.”
While shoppers know to visit Aldi for the lowest prices on everyday essentials, many people don’t realize there are even more bargains available in store if they happen to spot a red sticker. Sealey said: “All of our UK stores mark down perishable products by 75 percent on their last day of life, including bread, meat, and produce, while imperfectly packaged items like rice, cereal, and tinned food are discounted by 30 percent. “Unlike other grocery retailers, our red sticker items aren’t gathered together and can instead be found dotted throughout the store – so keep your eyes peeled for bargains on the shelf edge.”
