Alex Cooper, co-CEO of Trending Media Company and host of the popular podcast ‘Call Her Daddy,’ takes viewers on a candid journey through her beauty routine in her latest Beauty Secrets video. She starts by making a surprising confession: she doesn’t wash her face. Cooper explains that she found her skin clearing up significantly after she stopped using cleansers, attributing her newfound glow to embracing a less is more approach.
The foundation of her routine revolves around hydration. Her first step involves a hydrating toner, a product she discovered relatively recently. She then layers on Cosrx’s Advanced Snail 96 Mucin Power Essence, a product she credits with keeping her skin hydrated for extended periods. Next comes the Biba De Sousa Los Angeles Plant Stem Cell Serum, another product she claims contributes to her coveted Hailey Bieber-esque radiance. She concludes her skincare routine with La Roche-Posay’s Toleriane Dermallergo Moisturizer, emphasizing that you can’t have too much hydration.
Moving onto makeup, Cooper highlights the importance of looking like herself, even on her wedding day. She prefers a minimal approach and starts by spritzing her Beautyblender with Urban Decay’s All Nighter Waterproof Makeup Setting Spray. The star of her makeup routine is Armani Beauty Luminous Silk Foundation, a product she’s been using for a year and credits with boosting her confidence and helping her embrace her freckles.
Her application technique involves using the setting spray-dampened Beautyblender to dab the foundation onto her skin. She then contours with the Makeup by Mario Soft Sculpt Shaping Stick, a technique she learned from her wedding makeup artist. A touch of Nudestix blush on the cheeks and Anastasia highlighter on the nose completes her makeup look, with a dash of fairy-like twinkle. She reveals a secret: she dyes her eyebrows herself, as they are naturally translucent.
After curling her lashes and applying Glossier mascara, Cooper concludes her routine with a playful exclamation: “I feel like I could go get married again! Matt!” She leaves viewers with a glimpse into her dream guest, leaving the reveal as a surprise for the viewers.
