AliExpress, an international online retail marketplace, has officially welcomed David Beckham as its new global brand ambassador for UEFA EURO 2024TM. Beckham will assist fans in “Scoring More with AliExpress” during UEFA EURO 2024TM. The global sport and lifestyle icon will engage AliExpress consumers through a new UEFA EURO 2024TM campaign launching today.
AliExpress users can participate in interactive games to win exclusive discounts and time-limited prizes, including match tickets. As part of its commitment to enhancing the global consumer experience, AliExpress is investing millions of Euros in discounts, deals, and engagement activities during the games. Additionally, new and eligible AliExpress users will be entered into exclusive lucky draws with exciting prizes to welcome them to the platform.
From June 14 to July 14, AliExpress will run an innovative ‘Shake and Win’ promotion, offering time-limited prizes after each goal of all games. Eligible users need to log on to the AliExpress app and shake their smartphones when the ball hits the net for a chance to win fantastic prizes.
“AliExpress is helping fans get even closer to UEFA EURO 2024TM this summer, by offering them great prizes as the action takes place on the pitch,” said David Beckham.
“AliExpress is excited to welcome David Beckham as our global ambassador ahead of the Summer of Sports that is set to kick off in Europe. Whether you’re a football fan or not, I can think of no-one better to show how easy it is to win with AliExpress during UEFA EURO 2024TM,” said Gary Topp, European Commercial Director, AliExpress.
AliExpress remains dedicated to enhancing its premium service, AliExpress Choice. This service provides consumers with an excellent selection, fast shipping, and hassle-free returns*, alongside millions in discounts and deals during UEFA EURO 2024TM.
UEFA EURO 2024TM will be held from June 14 to July 14 in ten host cities across Germany, featuring 24 national teams competing for the title.
