Amidst the ongoing Lok Sabha elections, a deepfake video of actor Allu Arjun has emerged on social media platforms, causing confusion and raising concerns. The video falsely depicts Allu Arjun endorsing the Congress party.
In the video, Allu Arjun is seen waving and smiling from an open-top vehicle while standing next to his wife, Sneha Reddy. The clip was shared with misleading captions claiming that the actor was actively campaigning for the Congress party.
However, the truth is that the video is originally from 2022 when Allu Arjun attended the India Day parade in New York. He was honored with the title of grand marshal and represented India at the event. Allu Arjun himself shared videos from the parade on his social media accounts.
This incident underscores the growing prevalence of deepfake videos on social media, particularly during elections. Deepfakes are manipulated videos that can be used to spread misinformation or damage reputations. The ability to create realistic deepfakes using artificial intelligence has become increasingly accessible, raising concerns about their potential impact on society.
In recent months, deepfake videos of other celebrities, such as Aamir Khan, Rashmika Mandanna, and Katrina Kaif, have also surfaced online. Concerns have been raised about the ethical and legal implications of deepfakes, and there is a growing need for measures to address this emerging challenge.
