Filipino beauty enthusiasts have something to look forward to as Allure Philippines is set to launch its first issue in March 2025. This marks a significant expansion for the renowned beauty magazine, known for its rigorous product testing and expert advice. The Philippine edition will be published in English across print, digital, and social media platforms, ensuring accessibility for a wider audience.
Allure, founded in 1991 by Linda Wells, a writer and editor for Vogue and The New York Times, has established itself as a trusted source for beauty information. After transitioning fully to digital operations in December 2022, the magazine continues its mission under the leadership of editor-in-chief Jessica Cruel. Allure prides itself on its commitment to accuracy and reliability, working with leading experts in dermatology, plastic surgery, psychology, and other medical fields, as well as top beauty professionals. This dedication to scientific evidence and expert opinions ensures that the information presented in Allure is trustworthy and grounded in real expertise.
The Philippine edition will feature popular content from the original magazine, including the highly anticipated Best of Beauty Awards, which highlight top makeup, skincare, and haircare products on the market. This focus on celebrating excellence within the beauty industry is sure to resonate with Filipino readers.
“At AGC Power Holdings Corp., the parent company of MEGA Global Licensing Inc., we are excited to be part of this groundbreaking launch that promises to redefine beauty standards and empowerment in the Philippines. As a company that strongly supports innovations and partnerships that resonate with local and global audiences, we see the introduction of Allure Philippines as a pivotal development in promoting inclusive beauty and wellness solutions that cater to the unique needs of the Filipino market,” says Archie Carrasco, chairman and CEO of MEGA Global Licensing, Inc.
Further announcements regarding the editorial team and specific content for the Philippine edition will be made in the coming months. In the meantime, interested readers can sign up for the newsletter at allure.ph or follow Allure Philippines on Instagram, Facebook, TikTok, and Threads to stay updated on the latest developments.
