AlUla FM’s Journey Takes Off with Saudia Partnership
The Royal Commission for AlUla (RCU) and Saudia, Saudi Arabia’s national airline, have united to present AlUla FM’s digital content on Saudia’s inflight entertainment system, Beyond. This collaboration, endorsed by Abdulrahman Altrairi, Chief Communications and PR Officer and Official spokesperson for the RCU, and Khaled Tash, Saudia’s Group Chief Marketing Officer, provides a new platform for AlUla FM to amplify the awareness and appreciation of AlUla. The partnership serves to engage visitors, travelers, and individuals interested in Saudi Arabia’s cultural heritage.
Abdulrahman Altrairi, Chief Communications and PR Officer and Official spokesperson, remarked: “AlUla’s rich stories and deep cultural legacy are taking flight with Saudia. Our new agreement promotes cultural heritage, RCU partnership network and invites new audiences to join in the expansion of AlUla as a global destination and AlUla FM as an audio platform. RCU bridges the past with the present and merges tradition with innovation to ensure AlUla travelers stories resonate for generations to come.”
In a groundbreaking move, AlUla FM is now accessible on Saudia flights through the airline’s Beyond inflight entertainment system, marking a significant milestone in AlUla FM’s evolution as an audio platform. Saudia’s implementation of the Beyond system revolutionizes the onboard experience, offering an interactive, high-quality entertainment selection with over 5,000 hours of content in more than 16 languages, catering to diverse passenger demographics.
Khaled Tash, Saudia’s Group Chief Marketing Officer, stated: “Saudia is proud to expand and reinforce its partnership with the Royal Commission for AlUla. This collaboration with AlUla FM marks a new era in inflight entertainment. Saudia reaffirms its commitment to innovative collaborations that maintain the highest global industry standards.”
AlUla FM embodies RCU’s dedication to advancing various programs and initiatives in the contemporary media landscape, in line with the evolution of Saudi Arabia’s media sector. It also underscores AlUla’s strategic goals aligned with Saudi Vision 2030. Since its official launch under the banner ‘The Sound of Arabia’, AlUla FM has served as a platform for the voices of AlUla, broadcasting their narratives to a worldwide audience through regular and seasonal shows.
Saudia operates 32 weekly roundtrip flights from AlUla to major Saudi and international cities, including Riyadh, Jeddah, Dammam, and Paris, offering over 4,400 seats in total.
