Amadeus and Accor Expand Strategic Partnership for Enhanced Guest Experiences
In a groundbreaking move, Amadeus and Accor have strengthened their partnership with the implementation of Amadeus’ Central Reservation System (ACRS) across Accor’s extensive global portfolio of properties. This partnership aims to revolutionize the hospitality industry by providing hoteliers with cutting-edge technology and enhanced capabilities.
Empowering Hotels with Cutting-Edge Technology
Amadeus’ ACRS is a cloud-based technology designed to empower hotels with best-in-class capabilities. This includes cloud and connectivity solutions, along with an enhanced user experience. The seamless integration of ACRS will provide greater agility and simplicity for hotels to capture business, ultimately improving operational efficiency and guest service quality.
Enhancing the Guest Experience
The collaboration between Amadeus and Accor extends beyond technological advancements to elevate the guest experience. With ACRS, hoteliers can transcend traditional boundaries by incorporating sophisticated attributes such as room views, styles, bedding preferences, and more. This enables them to curate personalized offers and tailor the sales process to create holistic guest experiences.
Driving Business Growth
Accor’s ambitious distribution strategy is focused on capturing more business while optimizing distribution costs. Amadeus’ advanced capabilities, including connectivity solutions, will enable Accor to drive revenue growth and maximize distribution strategies. The partnership aligns with Accor’s goal of moving to a world-class, open system that supports future growth and scalability across all regions.
Alix Boulnois, Chief Digital Officer, Accor, commented on the partnership, emphasizing its significance in transitioning from a legacy system to a modern distribution management tool. The collaboration is expected to provide a wider range of services, new revenue-generating capabilities, and personalized guest experiences.
Francisco Pérez-Lozao Råter, President, Hospitality, Amadeus, expressed his enthusiasm for leading the modernization of the hospitality merchandising experience. The partnership with Accor reflects the need for transformative technology to meet evolving guest expectations and drive growth in the context of changing business needs.
The partnership between Amadeus and Accor represents a transformative step towards enhancing the hospitality landscape. With its focus on personalized guest experiences, revenue optimization, and operational efficiency, the collaboration is poised to redefine the industry and elevate the travel experience for guests worldwide.
