Amadeus is taking a significant step towards enhancing hotelier access to business intelligence data by leveraging Generative Artificial Intelligence (Gen AI) through a strategic partnership with Microsoft. The integration of Gen AI begins with Amadeus’s Agency360+TM, a business intelligence suite designed to empower hoteliers with data-driven insights. At the heart of this initiative is the Amadeus Advisor chatbot, fueled by Azure OpenAI Service. This innovative chatbot offers hoteliers a user-friendly way to access comprehensive travel agency and corporate booking data available within Agency360+.
The Amadeus Advisor chatbot’s natural language processing capabilities allow hoteliers to ask complex data queries in plain language, receiving quick and insightful answers. This eliminates the need for manual searches and enables even less technical staff or data novices to utilize the platform effectively. The benefits of Gen AI integration extend far beyond ease of access. Hoteliers can now quickly gather in-depth insights, expedite complex data analysis, and make more informed strategic business decisions.
Whether hotel revenue managers need information on average daily rates (ADR), room nights, or revenue pipelines, the entire process is streamlined, freeing up valuable time and resources. This empowers hoteliers to focus on strategic initiatives that drive revenue growth. Michael Yeomans, Senior Vice President of Business Intelligence and Data Solutions, Hospitality, at Amadeus, emphasizes the significance of this development: “At Amadeus, we are committed to innovation as we work to shape the future of hospitality technology, and the Amadeus Advisor chatbot powered by Azure OpenAI Service is a great example of this ambition coming to life. This is a transformational step forward in our offering to provide more intelligent and responsive technology, an improved user experience, and remove the need for hoteliers to manually comb through data. The tool quickly presents complex information in a simple and easy-to-understand format, freeing up time for hoteliers to focus on more strategic initiatives that drive revenue.”
Julie Shainock, Managing Director of Travel, Transport & Logistics at Microsoft, shares her perspective on this collaboration: “We are excited to collaborate with Amadeus on this innovative experience powered by AI, that leverages both Amadeus’s deep expertise in travel and hospitality and Azure OpenAI Service capabilities. Amadeus Advisor now offers a more intelligent experience to hoteliers around the world, accelerating real-time decision-making and their operational efficiencies. This is a new step in our strategic partnership with Amadeus aiming at driving innovation together and building the future of travel.”
