In a significant move, Amazon Web Services (AWS) has announced that its Bedrock customers can now import and access their custom machine learning models within Bedrock. This new capability empowers organizations to seamlessly combine Amazon Bedrock models with their own models using a single, unified API. The Amazon Bedrock Custom Model Import feature is currently in preview and supports a range of open model architectures, including Hugging Face’s Flan-T5 and Meta Platforms’ Llama and Mistral. Furthermore, Amazon has unveiled its Titan Image Generator and plans to release Titan Text Embeddings V2 in the coming week. Meta’s Llama 3 models are now also available on Amazon Bedrock. Recognizing the importance of responsible AI, Amazon has introduced Guardrails, a tool designed to prevent the generation of harmful content by AI systems. AWS’s announcement has been met with positive market sentiment, with Amazon’s stock rising approximately 1% in early afternoon trading.