The race to develop and release AI-driven products and services is heating up, with tech giants vying for dominance in this rapidly expanding market. Amazon has joined the fray, unveiling the beta version of its AI-powered video generation tool for advertisers.
This new tool empowers advertisers to create engaging videos using Amazon’s AI technology. The move positions Amazon as a direct competitor to Adobe, whose upcoming text-to-video service, Firefly, is set to launch in beta later this year.
Amazon’s video generator is initially available in beta to select advertisers, allowing them to create promotional videos for their products at no additional cost. This innovative technology can be used to turn a single image of a product, like a pair of shoes, into a dynamic short video showcasing the shoes in action.
“Video generator is another meaningful innovation that leverages generative AI to inspire creativity and deliver more value for both advertisers and shoppers,” said Jay Richman, Amazon Ads vice president of product and technology.
Amazon and Adobe are not alone in the AI-powered video generator space. OpenAI has also teased technology enabling users to generate videos through simple text prompts, like “dog running through a field.”
Amazon Ads, the company’s advertising arm, offers a range of marketing solutions for businesses of all sizes. Their website boasts that companies can launch an advertising campaign through Amazon Ads in just five minutes.
The development of Amazon’s AI-powered video generation tool is a testament to the rapidly evolving landscape of AI technology. This new tool could revolutionize the way advertisers create engaging content, offering a significant advantage in today’s highly competitive market.
