Amazon has debuted its exclusive live shopping channel, available 24/7 on Fire TV devices and the Freevee app. With this launch, customers in the United States can now shop non-stop alongside popular creators, brands, and celebrities on Amazon Live’s new interactive, shoppable, and free ad-supported channel.
The channel showcases ‘shop the show’ technology, enabling viewers to seamlessly browse, buy, and interact with the content on their TV screens using their mobile devices. While the channel is free to access, it comes with the expected presence of advertisements.
Apart from Fire TVs, the shopping channel can also be accessed through the Freevee app, which offers a wide selection of live TV channels and on-demand content. Freevee is available on various devices, including smart TVs, streaming sticks, and mobile devices, as well as via a web browser and the Amazon Prime Video app.
According to Wayne Purboo, vice president of Amazon Shopping Videos, this new channel provides customers with additional avenues to connect with their favorite Amazon Live creators and brands. The FAST Channel on Prime Video and Freevee aims to make shoppable entertainment more accessible, interactive, and engaging than ever before.
