Amazon (NASDAQ: AMZN) has launched a new grocery delivery subscription service for Prime members in over 3,500 U.S. cities and towns. The subscription, priced at $9.99 per month, offers unlimited deliveries for monthly orders over $35 from Amazon Fresh, Whole Foods Market, and other local retailers.
Non-Prime customers who have a registered Electronic Benefits Transfer (EBT) card can also access the subscription at a discounted rate of $4.99 per month.
The subscription service includes additional benefits such as one-hour delivery slots and unlimited 30-minute pickup on any size orders. Prime members will also continue to enjoy exclusive savings at Amazon Fresh and Whole Foods Market stores.
Amazon conducted a pilot of the grocery subscription in select cities in late 2023, with more than 85% of surveyed participants expressing high satisfaction with the free delivery benefit. The subscription’s cost can be offset by as little as one delivery order per month from Whole Foods Market or Amazon Fresh.
This initiative is part of Amazon’s ongoing innovation to enhance customer experience in grocery shopping, both online and in physical stores. The company’s portfolio includes Whole Foods Market, Amazon Fresh, and Amazon Go, as well as partnerships with other retailers globally.
