Amazon is revolutionizing the selling experience with the launch of its generative AI-powered personal assistant, codenamed Project Amelia. Available in beta starting Thursday, Project Amelia is designed to be a game-changer for sellers on the platform.
Imagine having an all-in-one expert at your fingertips, accessible from any page within Seller Central. That’s the promise of Project Amelia. This innovative AI-powered assistant provides personalized answers to knowledge-based questions, drawing on Amazon’s best practices to guide sellers.
But Project Amelia doesn’t stop at providing information. It offers valuable insights, including status updates, metrics, and sales and traffic data, enabling sellers to stay on top of their performance.
Amazon’s ambition for Project Amelia extends even further. The company plans to equip Amelia with the ability to diagnose problems and offer resolution paths. In some cases, it will even take action on behalf of sellers, automating tasks and streamlining operations.
Project Amelia was developed using Amazon’s Bedrock managed service, a powerful platform for building generative AI applications. The beta rollout will begin with a select group of U.S. sellers, expanding to additional U.S. sellers in the coming weeks and launching in other countries later this year.
This exciting development comes as Amazon’s stock price is showing positive momentum, with AMZN shares up 1.5% at $189.24 as of Thursday’s publication.
Project Amelia represents a significant step forward in Amazon’s efforts to empower its sellers with cutting-edge technology. This AI-powered assistant has the potential to redefine the selling landscape, making it easier, more efficient, and more profitable for sellers on the platform.
