In a move to maintain dominance over competitors like Walmart and Target, Amazon has launched a low-cost grocery delivery subscription service. Accessible to customers in over 3,500 U.S. cities and towns, the subscription offers unlimited delivery on orders exceeding $35 from Amazon Fresh, Whole Foods Market, and other participating local retailers like Rite Aid and Cardenas Markets. Prime members will be charged $9.99 monthly for the service, while EBT card holders will pay a reduced fee of $4.99, regardless of Prime membership status.
Amazon’s subscription also includes complimentary one-hour delivery windows and unrestricted 30-minute pickup for orders of any size. This move follows a successful pilot program conducted with Prime members in Ohio, Colorado, and California late last year.
Amazon’s senior vice president of worldwide grocery stores, Tony Hoggett, emphasized the cost-saving benefits of the delivery subscription, aiming to provide customers with significant savings on every grocery purchase. Recognizing the diverse needs of its customer base, Amazon continues to expand its offerings to cater to a wide range of requirements.
