## Americans Want to Recycle, but Confusion Remains: New Report Highlights Barriers and Opportunities
Despite a strong desire to recycle, many Americans face confusion and access issues, according to a new report released by WM, North America’s leading environmental solutions provider and the continent’s largest recycler. The 2024 WM Recycling Report, based on a survey of over 1,000 consumers and businesses, emphasizes the need for a collaborative approach to improve the nation’s recycling system.
The report reveals that while a significant majority (86%) of recyclers confidently recycle plastic bottles and containers, a concerning 10% are unsure whether their plastics are actually being recycled. This lack of confidence reflects a broader gap in understanding surrounding the recycling process and its environmental benefits.
Key Findings:
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Desire to Recycle:
Nearly half of American households (44%) are actively seeking ways to expand their recycling practices, demonstrating a strong desire to contribute to a more sustainable future.*
Education Gap:
The report identifies a lack of knowledge about what can and cannot be recycled as the primary barrier to increased participation. A staggering 45% of respondents cited this as their biggest obstacle, while 64% expressed a willingness to recycle more if they had better information about what materials are accepted and how to properly sort them.*
Access Issues:
Geographic location plays a significant role in recycling behavior. Residents in rural areas face greater accessibility issues, with 50% reporting inconvenience due to long distances or limited recycling options.*
Consumer Choice:
Consumers are increasingly drawn to brands that incorporate recycled content in their products. A significant 75% of survey respondents indicated a preference for such companies, yet a concerning 60% lacked clarity on which brands actually utilize recycled materials, highlighting a need for greater transparency and education.*
Collaboration is Key:
The report underscores the crucial role of collaboration among consumers, businesses, policymakers, and local municipalities in building a robust and efficient recycling infrastructure.WM’s Commitment to Recycling:
Recognizing the need for advancement in the recycling sector, WM has committed a substantial $1.4 billion to upgrade and build approximately 40 recycling facilities with advanced technology between 2022 and 2026. Beyond infrastructure improvements, WM actively engages in educational initiatives, partnering with organizations like the National League of Cities’ Recycle Right® campaign and Major League Baseball. As the title sponsor of the WM Phoenix Open, one of the world’s largest certified zero-waste sporting events, WM demonstrates its dedication to promoting sustainable practices across various sectors.
The 2024 WM Recycling Report serves as a powerful call to action, urging all stakeholders to work together to address the challenges and capitalize on the opportunities presented by the growing desire for a more sustainable future. By enhancing education, improving access, and fostering collaboration, we can collectively strengthen recycling efforts and contribute to a healthier planet.
