In 1976, at the prestigious Baselworld watch fair, AMIDA unveiled its groundbreaking Digitrend driver’s watch, a timepiece that shattered the norms of watchmaking with its avant-garde design. Hailing from Grenchen, Switzerland, AMIDA has consistently demonstrated its commitment to innovation and a bold vision of the future. Now, the brand has relaunched its legendary timepiece, the Digitrend Take-off Edition, as a collector’s series, seamlessly blending its iconic silhouette with contemporary advancements.
The new Digitrend Take-off Edition mirrors the original’s distinctive form, boasting a stainless steel case that draws inspiration from the sleek lines of a futuristic sports car. Staying true to its predecessor, the new reference eschews a traditional dial, instead opting for a patented light-reflecting display (LRD). The LRD presents time through a unidirectional jumping hour and trailing minutes, offering unparalleled legibility.
To commemorate the Digitrend’s rebirth, the caseback showcases an intricately engraved design that depicts a rocket soaring across the globe. A uniquely shaped window on the caseback provides a tantalizing glimpse into the inner workings of the timepiece, revealing the self-winding Soprod’s Newton caliber, which boasts an impressive 44-hour power reserve.
Starting May 28, watch enthusiasts will have the opportunity to pre-order this exceptional timepiece for a limited period. AMIDA invites you to delve deeper into the world of the Digitrend Take-off Edition through their official social channels and website, where additional details and insights await discovery.
