Amora Hotel Jamison Sydney has taken a bold step in redefining the hotel bar experience with the launch of Brooksy Bar. This new addition to the city’s vibrant food and beverage scene is more than just a place to grab a drink; it’s a destination in itself, embodying a unique blend of historical elegance and modern sophistication.
As part of Amora Hotels & Resorts’ commitment to delivering innovative and contemporary lifestyle experiences, Brooksy sets a new standard for hotel bars. The vision is to offer guests not just a drink but an immersive experience – a sophisticated and unforgettable moment marked by seamless service and style.
Brooksy draws inspiration from the glamorous speakeasy era of the 1920s, offering a nostalgic retreat into a bygone era of elegance. The bar itself is a stunning sight, showcasing luxurious Italian marble, a striking metal light installation, plush velvet seating, and intricate French oak flooring with metallic details. This carefully curated design creates an immersive sensory experience that stands out in the city’s bustling nightlife scene.
“In a city where consumers crave novel and immersive experiences, the speakeasy model fits perfectly,” explains Narej Farik, Group Director of Business Development & Asset Management, Amora Hotels & Resorts. “Brooksy sets itself apart by combining historical elegance with modern sophistication. We spared no expense in sourcing for the right materials with the right details and textures to recreate the authentic vibes of the 1920s era.”
The team behind Brooksy didn’t stop at creating a breathtaking space; they also meticulously crafted a unique drinks and food menu, amplifying the experiential value of a visit.
“From the dramatic presentations of cocktails and the lavish absinthe fountain to the roving whisky trolleys and tableside entertainment like fortune telling, we present a backdrop that is Instagram-worthy and memorable. It’s no longer just about getting a drink during happy hour,” says Michael Thom, Director of Food & Beverage, Amora Hotel Jamison Sydney. “This concept has been pivotal in cutting through the thriving but competitive bar scene in our vibrant city.”
Michael emphasizes that Brooksy’s success lies in its ability to provide a unique experience, impeccable service, and offerings that evolve alongside consumer demands.
“The opening of Brooksy is a strategic move to harness the evolving tastes of consumers who value not only the quality of their drinks but also the ambience and storytelling behind them,” Michael adds. “Ultimately, in order for a bar to thrive, one has to be unique, provide impeccable service and present offerings that change and evolve alongside consumer demands.”
Following its grand opening in July, Brooksy has already begun offering a variety of experiences. The team is committed to hosting regular spirit tastings with various brands, alongside live music performances featuring a jazz pianist or acoustic guitarist to keep guests entertained.
In addition to the bar’s main space, a new courtyard area will soon be available for those who prefer to relax outdoors while soaking up the city’s atmosphere.
Brooksy’s debut at the Amora Hotel Jamison Sydney follows the success of Nora Beach Club at Amora Beach Resort Phuket, which opened earlier this year. Nora’s day club concept is a departure from the typical lively dance and party scenes found at other beach clubs on Bangtao Beach, Phuket. Instead, Nora focuses on social drinking and beach relaxation with a vibrant twist, attracting vacationers and locals seeking a different way to enjoy Phuket’s beaches.
The fun begins with the sunrise, offering various zones that transition from lunchtime indulgence to mid-day entertainment and sunset festivities. Guests can unwind on daybeds and cabanas, indulge in the restaurant’s culinary delights, sip premium wines in the wine cellar, relax at the beachfront bar, enjoy live music at the stage area, or retreat to the sunken VIP seating for private conversations.
Looking to the future, Amora properties aim to become central hubs for local dining and social engagement, where international travelers can mingle with city residents in sophisticated venues. These establishments will highlight their location’s unique character through locally sourced ingredients, seasonal menus, and innovative design.
Brooksy Bar is more than just a new bar; it’s a testament to Amora Hotels & Resorts’ commitment to innovative hospitality and a captivating experience that will leave guests wanting more.
