## amp Fitness Revolutionizes Home Strength Training with AI-Powered Machine, Partners with 5WPR for PR
NEW YORK, Nov. 7, 2024
– 5WPR, a leading independent public relations firm in the U.S., is thrilled to announce its partnership withamp
, a game-changing at-home AI-powered fitness machine. Founded by billionaire entrepreneur Shalom Meckenzie, amp is reimagining strength training for a new era of fitness enthusiasts.The innovative smart strength machine leverages data analytics and AI to deliver personalized workouts that are as unique as its users. amp’s intelligent design caters to every fitness level, offering a workout experience that’s both challenging and entertaining.
Lori Ruggiero
, Managing Partner and Executive Vice President of Corporate & Technology at 5WPR, shared her enthusiasm about the partnership, saying, “As amp enters the market, we are excited to apply our expertise in storytelling and deep understanding of technology and fitness to introduce this innovative brand to a wider audience. We are honored to support Shalom Meckenzie’s vision and commitment to launching a new era of strength training.”5WPR will oversee media relations, awards, and event support for amp, focusing on elevating its market presence, highlighting its unique features, and solidifying its position as the top choice for fitness enthusiasts. The campaign will emphasize amp’s innovative and customizable strength training features, its ability to provide real-time health and performance insights, and its sleek and minimalist design that complements any home environment.
“amp is here to revolutionize strength training—making it smarter, more powerful, and adaptable to any lifestyle,” stated
Shalom Meckenzie
, Founder of amp. “We are thrilled to work with 5WPR to bring my vision to life and give more people access to experience the future of fitness—leading to better, healthier lives.”5WPR has already kicked off the partnership by supporting amp’s successful presale launch in October. This game-changing machine is available at a competitive price of $1,795, with a presale option allowing users to reserve amp with an initial payment of just $99, bringing the future of strength training one step closer.
About amp
amp is a state-of-the-art, AI-powered fitness machine designed to revolutionize home-based strength training. Founded by billionaire entrepreneur Shalom Meckenzie, a key shareholder in DraftKings, amp brings advanced digital integration to every workout. With personalized coaching, gamified sessions, and intelligent resistance adjustments, amp adapts to all fitness levels. The machine combines cutting-edge tracking with a comprehensive training platform, offering tailored programs that target every muscle group.
Backed by top experts from leading companies and athletic programs, amp is set to redefine fitness by delivering functional, adaptable, and powerful results at home. Learn more at ampfit.com.
About 5WPR
5WPR is a full-service PR agency renowned for its cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been consistently recognized as a top US and NYC PR Agency by leading industry publication O’Dwyer’s. In 2024, 5W was awarded Agency of the Year in the American Business Awards ® , solidifying its reputation for providing leading businesses with a resourceful, bold, and results-driven approach to communication.
The agency boasts over 250 professionals serving clients in diverse industries, including B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications, and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was recognized on the 2024 Digiday WorkLife Employer of the Year list. For more information and to explore career opportunities, visit 5W Careers.
Media Contact:
Chris Bergin
cbergin@5wpr.com
