## Anastasiia Tsybuliak: The Ukrainian Entrepreneur Leading the Charge for Organic Living
Anastasiia Tsybuliak, the visionary behind Glossary, has been a driving force in the evolution of organic products in Ukraine. Witnessing the shift from niche to mainstream over the past 15 years, she takes pride in her role in this positive trend. What began as a small store in Kyiv in 2009, fueled by her passion for healthy living, has blossomed into the largest importer of organic goods in Ukraine.
Her journey reflects the changing landscape of consumer consciousness. Initially, organic products were perceived as a luxury, but today, they are seamlessly integrated into everyday life. Tsybuliak attributes this shift to a growing understanding of sustainable development. She ensures that every product offered by Glossary adheres to strict international certifications like ECOCERT, BDIH, and ICEA, guaranteeing environmental responsibility throughout the production process, from sourcing to packaging and transportation.
Her commitment to organic living stems from her own upbringing. Her mother instilled a love for healthy eating, laying the foundation for her future endeavors. Further inspiration came from her time in the UK, where she experienced the thriving organic market firsthand. Upon returning to Ukraine, she established Glossary, a testament to her belief in the power of organic products to promote well-being.
Over the years, Glossary has evolved from a small store to a multi-brand online platform, reflecting the company’s early embrace of digital trade. This foresight allowed for cost optimization, a crucial factor in the current climate. Glossary champions both international and domestic brands, showcasing the best in organic products. From Organic Milk and Terra Biona to DevoHome, Glossary offers a diverse range of options catering to the growing demand for organic goods.
Beyond the business, Tsybuliak is deeply invested in environmental initiatives. She founded the Glossary Eco Foundation, a platform dedicated to fostering environmental awareness among children. The Ukrainian Origin program, designed to support local farmers, provides a platform for them to distribute their produce through major retail chains. This underscores Tsybuliak’s dedication to promoting local businesses and advocating for Ukrainian farmers.
Even while residing in Europe, Tsybuliak actively supports local producers, frequently ordering organic products from Ukrainian farms. Her knowledge of the organic farming landscape in Ukraine is extensive, and she passionately champions their interests. Glossary’s commitment to promoting environmental consciousness extends to various projects, including a program to green public spaces, the Farms for City Children initiative, which bridges the gap between urban children and the origins of their food, and ecotourism.
Throughout her life, Tsybuliak has maintained a remarkable balance between education and career. She holds a doctorate in economics and a candidacy in political sciences, alongside a mini-MBA from the London School of Business and Finance, and business training from Ernst & Young. Proficiency in four foreign languages has allowed her to publish scientific papers in both Ukrainian and international economic and political publications.
Currently, Tsybuliak utilizes her academic connections to collaborate with international universities, including Stanford and the University of Helsinki, on programs aimed at mitigating the environmental impact of the war in Ukraine. Her unwavering belief in the power of individual action is reflected in her message: “Everyone can contribute to improving the world and their own health. Start with small steps — switch to organic toothpaste, choose natural deodorant, replace paper towels and toilet paper with bamboo alternatives, and for women, consider organic feminine hygiene products.”
This year, Anastasiia will welcome her third child, a testament to her resilience and optimism, even in the face of challenges. She embraces a healthy lifestyle, prioritizing magnesium for sleep, vitamin B3 for skin health, and prenatal vitamins. Balancing motherhood, a demanding career, and a commitment to environmental responsibility, Tsybuliak is an inspiration. She believes in the power of small steps to create a better world, and her unwavering commitment to this vision continues to inspire and empower those around her.
