Ángela Aguilar, a rising star in Mexican regional music, has been chosen as the new face of Michael Kors Watches. This exciting partnership marks a significant moment in Aguilar’s career, showcasing her growing influence and the increasing visibility of Mexican culture on a global stage.
Aguilar’s powerful voice and her ability to seamlessly blend traditional Mexican music with contemporary influences have garnered her a dedicated following and numerous Grammy nominations. Her unique style has also caught the attention of trendsetters, making her a natural fit for Michael Kors, a brand renowned for its sophisticated and accessible luxury.
This new chapter in Aguilar’s career is celebrated with the Fall/Winter 2024 campaign, where she embodies the modern elegance and casual sophistication that defines the Michael Kors brand. Photographed by Christian Ferretti at the iconic Sunset Marquis Hotel in West Hollywood, Aguilar radiates the same intensity as the luxurious watches and jewelry that she showcases.
Michael Kors, synonymous with glamour and distinction, has cemented its position as an industry giant, not only through its impeccable prêt-à-porter line but also through its iconic accessories that have redefined accessible luxury. Since its founding in 1981, the brand has offered products that seamlessly blend functionality with exquisite and timeless design.
The selection of Ángela Aguilar as the brand ambassador for watches and jewelry in the Fall/Winter 2024 campaign is no coincidence. Aguilar embodies the essence of the Michael Kors woman: strong, confident, and with a presence that transcends borders. The pieces chosen for this collection, such as the Maren watch in gold and the Sage model in rose gold with pavé embellishments, perfectly complement Aguilar’s style and reflect the meticulous attention to detail and commitment to quality that characterize the brand.
The union between the singer and Michael Kors also serves as a testament to the power of fashion as a medium for cultural and personal expression. Aguilar describes her approach to style as an extension of her bicultural identity, a harmonious blend of her Mexican roots and American influences. ‘I think for me being Mexican-American is kind of a superpower,’ she states with the confidence that only a star of her caliber can possess. ‘I can speak English, I can speak Spanish, I can connect with more people. I know being bicultural is beautiful.’
This cultural duality is reflected not only in her music but also in her sense of style. Aguilar has mentioned that her clothing is a form of expression, a reflection of her mood and the image she wants to project in different contexts. ‘Fashion is how I express myself,’ she says. ‘So, in the studio, I’m more relaxed, but when I’m at a business meeting, I like to wear a suit. It’s like my Superman cape,’ she comments with a naturalness that reveals her ability to adapt and stand out in any situation.
The union of Ángela Aguilar with Michael Kors promises to be an exciting new story for both the artist and the brand, celebrating not only style but also the rich cultural diversity that Ángela represents.
