Traditionally known as a winter escape, Anguilla is rebranding itself as a prime summer vacation spot with its “Exclusively Yours, Anguilla” Summer Campaign. This strategic initiative aims to increase travel during the summer months and highlight the island’s diverse experiences, including diving, hiking, and kayaking.
To achieve this, the ATB is partnering with top journalists and influencers for media visits, showcasing a variety of accommodation options from mid-market properties. Press releases and media interviews will further promote summer activities and provide insights from ATB management.
Social media will play a vital role in the campaign, with engaging content across Facebook, Instagram, and X channels. Reels, captivating visuals, and compelling copy will entice travelers to choose Anguilla for their summer getaway.
The campaign also includes market-specific elements. In the USA, ATB is collaborating with POWER 105-FM and Angie Martinez for a radio campaign, featuring Anguilla’s Summer Festival. In the United Kingdom, a digital partnership with National Geographic Traveller (UK) will promote authentic Anguilla experiences, local music, nightlife, and dining options.
Various stakeholders have joined the campaign, offering exclusive summer packages and experiences available on the ATB website. From luxury resorts to charming villas, visitors can immerse themselves in an affordable and unforgettable summer adventure in Anguilla.
