The Anhui International Culture and Tourism Festival, now in its 14th year, is poised to enthrall a global audience with its latest promotional campaign. On September 10, 2024, the festival will kick off in Hefei, the capital of Anhui Province, serving as a dynamic platform to blend cultural expression with tourism and foster international collaboration. This year, the festival is taking its promotional efforts to a whole new level, utilizing a powerful mix of traditional and digital strategies to captivate a worldwide audience.
To amplify its message of “Beautiful Anhui, Welcoming Guests Worldwide”, Anhui’s culture and tourism officials have forged a strategic partnership with CCTV.com, connecting with over 200 major media outlets globally, including giants like CGTN, the Associated Press, Yahoo, Facebook, and YouTube. This collaboration ensures a broad and immersive reach, seamlessly integrating traditional broadcasting with digital platforms. The festival’s promotional content has already garnered over 32 million views across platforms, with CCTV.com alone accounting for 14 million views and over 300,000 likes.
This global media campaign is not just about online engagement. The festival is making a bold statement with dynamic visuals displayed on outdoor megascreens in 11 major cities across the globe, including New York, Beijing, Shanghai, Guangzhou, and Shenzhen. These dazzling displays serve as an invitation to tourists worldwide to experience the charm of Anhui firsthand, further solidifying the province’s position as a prime travel destination.
Complementing its offline promotions, Anhui’s culture and tourism authorities are launching a comprehensive series of online campaigns to engage a wider audience. Starting on September 5th, interactive events on social media platform Weibo will draw global attention with exciting prize giveaways. The engagement begins with a retweet competition running from September 5 to 9, followed by a “Guessing the Screen” activity that coincides with the festival’s opening on September 10th. These interactive events, further enhanced by displays on large public screens, offer participants the chance to win valuable prizes, encouraging global participation.
Anhui Province is renowned for its picturesque landscapes, including the iconic Yellow Mountain (Huangshan), and its rich cultural and historical significance. With its deep-rooted traditions and stunning natural beauty, Anhui is the perfect destination for travelers seeking to explore China’s authentic and unspoiled environments. The Anhui International Culture and Tourism Festival offers an excellent opportunity to showcase the province’s tourism potential, appealing to both domestic and international travelers.
As autumn arrives and casts a golden glow over Anhui’s breathtaking landscapes, the province extends a heartfelt invitation to travelers worldwide. Whether it’s savoring the local cuisine, exploring the ancient villages, or hiking through its mountainous terrain, Anhui provides an unforgettable journey for those seeking both adventure and tranquility. With such a robust lineup of online and offline promotions, this year’s Anhui International Culture and Tourism Festival is poised to capture the attention of millions and establish Anhui as a must-visit destination in the global tourism market.
The 14th Anhui International Culture and Tourism Festival, with its innovative blend of cultural performances, tourism events, and wide-reaching promotional efforts, is set to captivate a global audience. Through strategic partnerships with media giants like CCTV.com and digital platforms such as Facebook and YouTube, Anhui’s culture and tourism officials have created an immersive, multi-channel campaign to attract visitors worldwide. From iconic megascreen displays in major cities to engaging online activities, this year’s festival is well-positioned to showcase the province’s unparalleled beauty and cultural richness to a global audience. As the festival opens on September 10, 2024, Anhui warmly invites travelers from across the globe to discover its charm, offering an unforgettable experience in one of China’s most captivating regions.
