Apple and FIFA are reportedly nearing a deal for a brand-new soccer tournament exclusively available on Apple TV+. The event, scheduled for June 15 to July 13, 2025, in the United States, will reportedly feature some of the world’s top club sides, including approximately 12 European teams. Despite the tournament’s proximity, several concerns have emerged. It currently lacks a name and a finalized list of host cities. Additionally, securing major sponsorship deals to offset the costs of leasing large stadiums for the duration of the tournament remains a challenge. The exclusive nature of the tournament on Apple TV+ has also drawn criticism, as viewers will require a subscription to watch the matches. This decision has raised concerns within FIFA, with senior executives expressing apprehensions about the lack of free-to-view options and the potential impact on viewership. Furthermore, the tournament’s timing raises questions about player availability, as club teams already face a congested annual schedule, increasing the risk of injuries. The lack of consultation with players’ unions during the planning stages has also garnered criticism. With just over a year until the scheduled kickoff, significant gaps in the tournament’s planning remain, leaving many aspects up in the air. As a result, viewers considering subscribing to Apple TV+ to watch the tournament may want to hold off until more details are announced.
Apple and FIFA Close to Major Soccer Deal, Despite Several Concerns
