Despite Tim Cook’s initial enthusiasm for the ad, it drew swift criticism on social media, prompting Apple to issue an apology on Thursday. The company said it regrets the ad’s message and no longer plans to air it on TV. Notably, the ad has also been compared to a 2009 LG commercial, raising questions about its originality.
The controversy surrounding the ad has intensified concerns within the arts community, which is already facing challenges due to advancements in artificial intelligence. Critics argue that the ad reflects the tech industry’s disregard for the importance of the arts and its potential impact on artists’ livelihoods.
This backlash comes at a crucial time for Apple, as it looks to revive its slumping iPad sales. After revolutionizing the tablet market in 2010, the iPad’s contribution to Apple’s overall revenue has dwindled to a mere 6%. In light of the ad’s blunder, Apple must address the concerns raised by the arts community and demonstrate its commitment to supporting creativity in the face of technological disruption.
