Apple Inc. is reportedly making a bold move into the world of robotics with the development of a new tabletop robot. This news, first reported by Business Insider, has sparked speculation and debate within the tech industry.
According to Bloomberg’s Mark Gurman, the robot is envisioned as a device featuring a large display akin to an iPad, combined with a robotic arm capable of 360-degree movement. This ambitious project reportedly has the backing of top Apple executives, including CEO Tim Cook, and could hit the market as early as 2026 or 2027. The proposed price point of around $1,000 is considerably lower than the latest iPad, which costs over $3,000 with accessories, potentially making it more accessible to consumers.
While Apple remains silent on these reports, some industry analysts have expressed skepticism about the venture’s success. William Kerwin, an analyst at Morningstar, drew comparisons with Meta’s Portal, a similar home device that was discontinued, questioning whether this robot will even make it to production. “We’re somewhat skeptical about the success of this rumored device, or if it’ll ever even get produced,” Kerwin told Business Insider.
Apple, renowned for setting trends and creating demand, might face challenges convincing the market of the device’s potential. As Kerwin pointed out, “Any new products are essentially a drop in the bucket compared to the iPhone, which remains the firm’s largest driver at half of revenue.” He further suggested that a less complex device with Apple’s new generative AI capabilities might be more successful.
This foray into robotics signifies a potential shift in Apple’s product strategy, moving beyond its traditional strengths in consumer electronics. While it represents a risky venture, a successful product could establish Apple as a leader in the emerging field of home robotics. The success or failure of this tabletop robot could have significant implications for Apple’s future direction and its position within the tech industry.
