Following its initial launch in February, Apple’s Vision Pro headset is poised to expand its reach to international markets. According to reliable Apple insider Mark Gurman, Apple has commenced training staff at its overseas Apple Stores on effectively presenting the mixed-reality device to potential customers. As reported by Gurman in Bloomberg, Apple recently initiated training sessions at its Cupertino, California headquarters, involving hundreds of employees from international retail locations. These extensive training sessions, spanning four days, provide Apple Store staff with comprehensive knowledge about the Vision Pro, Apple’s most significant device release in recent years. They also receive expert guidance on showcasing the headset to customers, particularly during crucial one-on-one demonstrations. Gurman’s confidential sources indicate that the Vision Pro headset will be available for purchase in international stores following Apple’s Worldwide Developers Conference, scheduled for next month. “The company is training workers from Germany, France, Australia, Japan, South Korea, Singapore, and China, indicating that those areas will be some of the first international markets for the device,” the Bloomberg reporter noted. While Apple remains tight-lipped regarding its international launch plans for the Vision Pro, it has previously confirmed plans for overseas sales later in 2024, with China specifically mentioned as one of the target markets. Despite the initial hype surrounding its launch earlier this year, interest in the $3,499 headset appears to have waned, making it strategically advantageous for Apple to introduce the headset to new markets in the upcoming months. This move is expected to rekindle curiosity among potential buyers and encourage developers to create innovative applications for the device. Furthermore, Apple anticipates that the release of the second version of its visionOS operating system next month will enhance the headset’s user-friendliness, making it an even more compelling product.
Apple Vision Pro Headset to Hit International Stores Post-WWDC
