Apple is taking a different approach to AI integration in its iPhones compared to Samsung. While Samsung’s S24 series features AI-driven features powered by a combination of on-device and cloud-based processing, Apple is expected to focus on on-device AI capabilities with iOS 18.
Reports suggest that iOS 18 will introduce a new era of AI on Apple devices, powered by an in-house Large Language Model (LLM). All AI processing will be handled directly on the device, offering benefits such as enhanced privacy and faster performance.
Apple’s on-device AI strategy may lead to a focus on features that complement its strengths, such as improved auto-replies and Siri functionality. While this approach offers advantages in privacy and speed, it may not match the full power of cloud-based AI processing.
In contrast, Samsung employs a hybrid approach, utilizing both on-device and cloud-powered AI features. Users have the option to toggle between local on-device processing and more intensive cloud-based processing for certain tasks.
The specific AI functionalities for iOS 18 are yet to be revealed, but potential offerings could include improved language translation, more reliable autocorrect mechanisms, and advanced image editing tools. Rumors of a potential collaboration between Apple and Google for the integration of Gemini for select AI features add intrigue, but the status of this collaboration remains uncertain.
