Gene Munster, managing partner at Deepwater Asset Management, believes Apple Inc. (AAPL) will heavily rely on OpenAI for a significant portion of its artificial intelligence (AI) capabilities. Munster predicts that Apple might not develop its own comprehensive large language model (LLM) but instead leverage the expertise of companies like Microsoft-backed OpenAI, Alphabet Inc.’s Google, and potentially Meta Platforms Inc. for around a third of its future AI features.
He suggests that Apple could use OpenAI technology to enhance user experiences by personalizing AI for individual users, creating a more valuable AI experience for Apple users. Munster also envisions Apple utilizing OpenAI to develop innovative devices, such as AirPods equipped with cameras, which he believes could revolutionize the wearables market and compete with the smart glasses efforts of Meta and Google.
This prediction comes after reports of Apple’s interest in investing in OpenAI, the company behind the popular AI chatbot ChatGPT. Earlier this week, news surfaced that Apple was in talks to invest in OpenAI, potentially valuing the AI company at over $100 billion. This potential investment has also sparked controversy, particularly from Tesla and SpaceX CEO Elon Musk, who co-founded OpenAI in 2015 before leaving in 2018. Musk has questioned the legality of OpenAI’s shift from a non-profit to a for-profit model.
Munster’s insights highlight the growing importance of AI in the tech industry and the potential impact of OpenAI’s technology on various companies. Apple’s potential reliance on OpenAI for its AI features could have significant implications for the future of AI development and its integration into various devices and services.
