Apple Inc.’s (AAPL) Vision Pro, a mixed reality headset, has caught the attention of CNBC’s Jim Cramer, who believes the product has the potential to revolutionize the industrial sector. Cramer suggests that the Vision Pro, currently marketed as a consumer device, could be repositioned as an enterprise product, particularly valuable with its digital twin technology that enables users to simulate potential changes before implementation.
Despite a recent report that Apple is reducing its Vision Pro shipment forecast due to a decrease in demand, Cramer remains bullish on the product. He highlights Apple’s success in selling 400,000 units of the $3,500 headset as an indicator of its potential.
Cramer believes that the Vision Pro could be a valuable tool for the industrial sector, especially with the digital twin technology, which allows users to simulate potential changes before implementing them in reality. He points out that the construction of factories is the largest business in the world, and if waste could be cut and potential changes tested out on the Vision Pro before being implemented in reality, the $3,500 price tag would be a bargain.
The Vision Pro has been a subject of interest for Cramer in the past. In June, he argued that the steep price tag of the Vision Pro could be justified by its potential to pave the way for more affordable headsets. However, in July, he dismissed concerns about Apple’s reduced production forecasts, stating that it wouldn’t affect the product’s success.
Analysts remain divided on the Vision Pro’s potential. Some believe that the product has the potential to be a game-changer in the industrial sector, while others are more cautious, citing the high price tag and the limited software currently available for the device.
