The Apple Vision Pro, while a technological marvel, hasn’t exactly set the sales charts ablaze. Market analysts predict that less than 500,000 units will be sold by the end of the year. However, a glimmer of hope emerges from the same report: Apple is planning a cheaper version of the Vision Pro for release in 2025. This move could be a game-changer, potentially doubling the sales of the original Vision Pro in the following year.
This is crucial for the platform’s success. A larger user base would encourage developers to create more apps and content for visionOS, the operating system powering both headsets. Currently, the limited app selection and dependence on flat-screen displays within the virtual space are hindering the Vision Pro’s appeal. The platform’s growth hinges on attracting developers to create immersive, engaging experiences, a feat that requires a larger and more active user base.
While Apple never anticipated the Vision Pro to be a mass-market product, the company is keen to boost sales and introduce more people to this innovative approach to computing. The obvious first step is lowering the price. But Apple also needs to enrich the visionOS App Store with more compelling apps, games, and immersive content. A more affordable price point and a wider selection of applications could make the Vision Pro a more compelling proposition for consumers, particularly those seeking a truly immersive experience.
It’s still early days for the Vision Pro, having only launched in February 2024. The recent visionOS update has significantly improved the platform, but the elusive “killer app” that truly showcases the potential of the Vision Pro is still missing. At its current $3,500 price point, the Vision Pro feels like a luxury item, essentially a virtual iPad with a personal theater function. A $1,750 Vision headset, however, could be the sweet spot. However, this hinges on Apple striking a balance, offering a comfortable experience without sacrificing too many features. Only time will tell if Apple can achieve this balance and successfully expand the reach of its visionOS platform.
