Archie Carrasco, the visionary CEO of AGC Power Holdings Corp., has assumed the esteemed role of publisher for Vogue Philippines, a position that perfectly encapsulates his unwavering commitment to “purpose over profit.” Having successfully launched Vogue Philippines in 2022, Carrasco now steers this prestigious title alongside his extensive portfolio, which includes influential publications like Mega, Lifestyle Asia, and Billboard Philippines, as well as international powerhouses such as VMan Southeast Asia and Rolling Stone Philippines. This impressive collection of media brands speaks volumes about his strategic acumen and his profound impact on the Philippine media landscape.
Carrasco’s leadership philosophy transcends mere commercial success. He is deeply committed to showcasing Philippine culture on a global platform, fostering a bridge between the Philippines and the international community. His dedication to this vision has been instrumental in navigating challenging times, including the recent pandemic, emphasizing adaptability and innovation as crucial elements of success. This forward-thinking approach, rooted in his ‘purpose over profit’ mantra, has not only expanded AGC Power Holdings’ reach but also significantly elevated the visibility of Filipino creativity worldwide.
The Vogue Philippines publication under Carrasco’s leadership exemplifies this unique approach. It stands as a testament to his ability to seamlessly blend international fashion standards with the rich tapestry of Filipino culture, resulting in a magazine that is both globally relevant and distinctively Filipino. This careful balancing act is a key to its success and mirrors Carrasco’s wider business strategy. He further explained this philosophy at the FIPP World Media Congress in Cascais, Portugal, last June, highlighting that purpose-driven companies attract top talent, cultivate loyal customers, and foster strong emotional connections with their audiences. He stressed that this approach enables companies to carve out unique positions in competitive markets and maintain resilience during challenging periods.
In his new role, Carrasco will continue to shape Vogue Philippines’ editorial direction, ensuring that the magazine maintains its commitment to both commercial success and impactful cultural representation. His efforts signify a larger commitment to nurturing local talent and to fostering the evolution of the media industry across Southeast Asia. Under his leadership, Vogue Philippines is poised to remain a leading platform, amplifying Filipino voices in the world of fashion and beyond, and solidifying its position as a beacon of both style and substance.
