In a landmark partnership, Aristocrat Gaming, a prominent designer, manufacturer, and distributor of regulated slot games, has announced its collaboration with Princess Cruises, one of the world’s leading cruise lines. This exciting alliance promises to bring innovative and engaging gaming experiences to guests both on board Princess ships and in land-based casinos.
Aristocrat Gaming will leverage its expertise to craft unique gaming experiences that perfectly complement the luxurious and exciting atmosphere of Princess Cruises. This partnership will allow Aristocrat to expand its reach and introduce its popular slot games to a new audience of avid players.
One of the most notable aspects of this partnership is the introduction of themed gaming zones on Princess ships. These dedicated spaces will immerse players in the world of Aristocrat’s most iconic brands and games, including the recently launched Buffalo Zone™ on the new Sun Princess. Guests will have the opportunity to enjoy a truly immersive gaming experience, surrounded by the familiar sights and sounds of their favorite Aristocrat games.
Beyond themed gaming zones, Aristocrat will host a special marquee event on the Sun Princess in 2025 to celebrate the loyal fans of the legendary Buffalo™ series. This event promises to be a highlight of the year for both Aristocrat and Princess Cruises, bringing together passionate players for a memorable experience.
This partnership is not just about enhancing the onboard gaming experience for Princess Cruises guests. It also includes promotional collaborations with land-based casinos, offering Princess Cruises as exclusive rewards. This strategy will enable Aristocrat to further engage its existing player base and attract new players by providing them with access to exciting cruise destinations.
“We are proud to be the newest partner of Princess Cruises, bringing together our iconic brands to create innovative and entertaining experiences for players on the sea and off,” stated Hector Fernandez, CEO of Aristocrat Gaming. “In addition to exciting promotional opportunities throughout the year, we are excited to set sail with fans on the inaugural Buffalo-themed cruise.”
John Padgett, President of Princess Cruises, echoed this sentiment, stating, “Our Princess casinos are among the most popular experiences aboard our ships and we’re confident Aristocrat Gaming can further elevate the gaming experience for our guests. This partnership allows us to create even more entertainment value in our casinos by bringing favorite Aristocrat Gaming brands to life aboard our Princess ships.”
This partnership between Aristocrat Gaming and Princess Cruises is a testament to the evolving landscape of the gaming industry. By embracing innovation and forging strategic collaborations, both companies are poised to offer unforgettable gaming experiences to a wider audience, further solidifying their positions as industry leaders.
