For over 35 years, the Arlington Partnership for Affordable Housing (APAH) has been a dedicated force in providing safe and affordable housing to those in need across the Washington, D.C. region. As the demand for affordable housing grows and the cost of living skyrockets, APAH has evolved to meet these challenges head-on. This evolution has led to a new name and visual identity, signifying a new era for the organization: True Ground Housing Partners (True Ground).
This new name reflects the organization’s core values and commitment to creating a stable and supportive environment for residents. “True Ground” embodies the organization’s commitment to providing a firm foundation for its residents, a place where they can build a brighter future. The name also emphasizes the organization’s deep partnerships with residents and the communities it serves, fostering a sense of collaboration and shared responsibility.
True Ground has gone beyond simply providing housing. They have incorporated social work best practices into their resident services delivery model, creating a comprehensive program known as CORES. This program, which includes services related to housing stability, health and wellness, and economic stability, is guided by a shared commitment to empowering residents and helping them achieve their goals.
The rebranding extends beyond just a name change. True Ground has also introduced a new visual identity that reflects their values and commitment to creating vibrant and inclusive communities. The use of bright colors and elements inspired by nature evokes a sense of hope, growth, and optimism, representing the dreams and aspirations of the residents. The new logo, featuring a cityscape, a leaf, and a mosaic of visuals, symbolizes the organization’s dedication to providing safe and nurturing environments, fostering a sense of community, and supporting the growth and development of its residents.
True Ground has ambitious plans for the future. They aim to triple their affordable housing footprint by 2028, addressing the growing need for affordable housing in the region. The organization is determined to make a lasting impact on the lives of residents and the communities they serve. True Ground believes that everyone deserves access to safe, affordable housing, and they are committed to building a more equitable and inclusive future for all.
“Our True Ground Housing Partners brand identity communicates our commitment to the residents who call a True Ground property home, and our commitment to building and preserving housing across the region. With this new brand, we are ready to show how affordable housing combined with care, optimism, and support, can transform communities,” said Garrett Jackson, Director of Philanthropy and Communications at True Ground.
True Ground Housing Partners stands as a testament to the power of community, hope, and resilience. They are dedicated to providing not just housing, but a foundation for a brighter future for their residents. True Ground is a force for positive change in the Washington, D.C. region, making a real difference in the lives of those who need it most.
