Arm, the company behind the ubiquitous processor designs found in countless devices, is making a bold move into the consumer gaming GPU market. According to reports from Israeli publication Globes, Arm has assembled a team of over 100 GPU and software engineers at its development center in Ra’anana, Israel, to develop this new family of graphics cards.
While this may seem like a surprising shift, Arm is no stranger to GPUs. The company already offers its Mali and Immortalis series of graphics processing units to chipmakers as intellectual property (IP) for licensing. However, this new project signifies a more direct entry into the consumer market, where Arm’s GPUs would compete with the likes of AMD, NVIDIA, and Intel.
Globes reports that Arm is currently focusing on the gaming market for its new GPUs, potentially targeting both laptops and desktops. This development has the potential to shake up the graphics card market, bringing a new player into the competition.
However, the path to success won’t be easy. Arm will face significant challenges in gaining the necessary support and adoption for its GPUs within the Windows ecosystem and existing game libraries. AMD and NVIDIA have established a strong foothold in this space, offering extensive software and driver support that is crucial for smooth gaming performance. While Intel has also entered the GPU market, they too have faced challenges in catching up to AMD and NVIDIA.
It remains to be seen if Arm can overcome these hurdles and create a successful line of discrete GPUs. If they can, the landscape of the graphics card market could undergo a major transformation, offering gamers new options and potentially driving innovation in the industry.
