Nestled in northern France, just a two-hour train ride from London via Lille, lies Arras, a charming town often overlooked for its larger French counterparts. Yet, Arras holds a treasure trove of experiences for British travelers seeking a cultural escape steeped in history, delicious food, and festive cheer.
This year, Arras is set to host the second edition of the Championnat du Monde de la Frite (World French Fries Championships) on Saturday, September 28th. Following the tremendous success of the inaugural event in 2023, this year’s competition is anticipated to attract even larger crowds. Held on the picturesque Grand’Place, this unique event is open to the public with free admission, offering a chance to witness the competition’s six categories of fry-making, including the coveted Fry Sauce of the Year title. Beyond the competition, visitors can immerse themselves in the celebratory atmosphere, savoring local flavors, indulging in craft beers, enjoying live music, and even participating in fun activities like a potato sack race. This quirky festival is a testament to Arras’s deep-rooted connection to French fries, a legacy dating back to the Renaissance era.
For history enthusiasts, Arras and the surrounding Pays d’Artois region offer a unique opportunity to explore France’s World War I history through scenic hiking and cycling routes. The Collines et Plaines d’Artois initiative, developed in collaboration with the Lens Tourist Office, has meticulously mapped out a series of trails connecting some of the most significant WWI memorials in the region. These routes provide a moving way to experience the region’s past while enjoying the natural beauty of Northern France. Notable trails include the 90km Véloroute de la Mémoire (Remembrance Cycle Route) connecting Arras to Amiens, and the 30km Circuit H1, taking hikers along the trail of the Battle of Arras, passing through cemeteries of fallen British soldiers and key historical sites. These well-marked trails, easily navigated with the Cirkwi app, offer a reflective experience for British travelers, connecting them to the shared history between France and the UK.
Arras is deeply rooted in beer culture, making it an ideal destination for British travelers looking to explore beyond France’s renowned wine scene. The town’s beer-making tradition dates back to 1394, and today, several craft breweries continue this legacy. One of the most notable is L’Arras’In, the only brewery located within the town itself. Just outside of Arras, the Brasserie Paysanne de l’Artois produces organic craft beers from its own crops, offering visitors an authentic farm-to-glass experience. Local beer bars like Chez Marcel and La Capsule (ranked 23rd best beer bar in the world by RateBeer.com) provide a curated selection of regional brews, making them must-visit spots for beer aficionados. For those looking to learn the art of brewing, Home Bière in Athies, just east of Arras, offers workshops where visitors can create their own beer. Arras offers British beer lovers a unique opportunity to dive into a different side of French culinary culture, sampling beers not easily found elsewhere in France or the UK. Restaurants like L’Oeuf ou la Poule expertly pair local beers with French cuisine, giving travelers a full taste of the region’s beer heritage.
While Arras may not be the first town that comes to mind when thinking of Christmas markets in France, it is home to one of the most picturesque and intimate festive markets in the country. From late November to December, the town’s Grand’Place transforms into a winter wonderland, with 140 wooden chalets spread across the square and surrounding streets. Unlike the larger, bustling markets in cities like Strasbourg and Lille, Arras offers a more relaxed and less commercialized alternative. Half of the market’s stalls come from the Hauts-de-France region, showcasing local products, including traditional foods like Belgian waffles, oysters, and artisanal cheeses. Amid the charming backdrop of Arras’s Flemish-Baroque architecture, visitors can enjoy local specialties while browsing for unique handmade gifts. This cozy yet vibrant market is perfect for British travelers seeking a festive getaway without the overwhelming crowds often found at other Christmas markets. The blend of local crafts, warm seasonal foods, and magical decorations makes this one of the most underrated markets in France.
Arras’s appeal for British travelers lies in its accessibility and authenticity. A short train ride from London provides easy access to a destination rich in history, culture, and local traditions. As British holidaymakers continue to seek experiences that offer a blend of culture, relaxation, and unique local events, Arras stands out as an ideal location. Furthermore, the rising interest in craft beer and sustainable travel aligns perfectly with what Arras has to offer. Events like the World French Fries Championships, combined with craft beer festivals and historic exploration, are likely to attract a new wave of tourists interested in niche cultural experiences. The town’s relative affordability compared to larger French cities adds to its appeal for budget-conscious travelers.
Arras, with its unique blend of history, culture, and local flavors, offers British travelers a rich and memorable experience before the end of 2024. From the quirky French Fries Championships to hiking through WWI sites, this charming Northern French town is a perfect destination for those seeking a culturally immersive trip. Its accessibility by train from London makes it a convenient and eco-friendly option, while its range of local events and attractions ensures there is something for every type of traveler.
